Why Australia Home Why Australia Why Australia? Exceptional opportunities are waiting. Safe, stable and prosperous, Australia is your ideal business destination. We are a natural gateway for global trade: an open economy, with preferential access to the dynamic Asia-Pacific markets. As a nation, we are diverse, multicultural and welcoming; with a highly-educated and innovative workforce. And our unique lifestyle makes it easy to attract and keep the world’s top talent. There are so many reasons why Australia is the right place to invest. Why Australia Benchmark Report 2023 Discover why Australia is a great investment destination. View our report Innovation map Discover Australia's innovation hubs, programs, tech hotspots and more via our interactive innovation map. A great place to live Live and work in one of the world’s most progressive, beautiful and culturally diverse countries Built for business Safe, stable and prosperous, Australia is one of the easiest places in the world to do business. Connected to global markets The gateway to wealthy Asian markets and a solid opportunity base for global supply chain enrichment Investing in women In Australia we believe strongly in equality of opportunity for all, and that increasing women’s economic participation is vital to our economic growth. Powered by innovation A nation of ideas where top-ranked universities and industries partner to develop new technologies Talented workforce One of the most educated, multicultural and multilingual workforces in the world United in diversity United in diversity. Our diversity is one of our greatest strengths.